On-site optimisation refers to the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see. A search engine evaluates a website differently to a human [...]
Off-Site SEO
Off-site optimisation is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites. It’s an on-going process – not a one-off, set and forget one. The best approach to off-site SEO depends on [...]
