Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with – and you can get good results on a small budget.
After selecting your keywords you should create 1 page of content for each of them. The content you create should meet the intent and need of the people searching for that keyword. It should also be better than the content already on the 1st page for your chosen keywords.
Having created the new content, you then need to add the keyword for each page to the page’s url, page title, meta description and header tag. There’s more to the on-site optimisation process than just adding keywords in those places, but that’s the most important thing to do and has the biggest effect on your rankings.
Creating good content, and optimising it correctly, will result in your website ranking in search engines, but probably not as highly as you want it to rank. It’s the number of backlinks and quality of backlinks – links from other sites that point to yours – your site has that will ultimately determine if your site makes it on to the 1st page of the search results.
Generally, to rank on the 1st page for a keyword, your site needs to have more relevant, good quality backlinks than the sites currently ranking on the 1st page for that keyword have. Replicating the backlinks that those sites already on the 1st page have is a good place to begin. Find out who is linking to them and ask if they will link to your business’s site too.
You should also ask partners/suppliers/customers/friends to link to your site and build relationships with businesses and bloggers with relevant sites to your own and ask them to link to your site too. SEO results aren’t instant, so the backlinks you acquire might not be credited by search engines for weeks, however, over time your rankings will improve and you’ll get more and more visitors to your website.