30+ Website Content Ideas For Small Businesses

mark@seomark.co.uk or Contact Form or LinkedIn
Most businesses accept that having more content on their website results in more rankings, more visitors and more sales. The problem that they have is knowing what website content to create. Content ideas typically only stretch as far as having a welcome page, an about us page, a contact page and a few pages about products/services. Coming up with ideas for content beyond that can be a struggle. To overcome this issue, you need to widen your perspective when considering what to create content about.

Sales pages should be just one aspect of your business’s website content. Your aim is to sell more, but not every new page needs to try and directly push a sale. You should also be using your website to build trust and relationships, with customers primarily, but also in general, with search engines, other companies, social websites, industry leaders, etc. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.

So, if you’re a business struggling to come up with ideas for website content, try the following:

  • Target additional keywords (found via Google’s Keyword and Analytics tools).
  • Write guides and tutorials on how to best use your products/services.
  • Explain and predict trends in your industry.
  • Debate why certain developments (past/present/future) in your industry are good/bad.
  • Answer questions that customers have asked you face-to face, by phone or by email.
  • Write detailed responses to questions people ask in relevant online forums.
  • Do a weekly/monthly round-up of the best relevant online content you’ve come across.
  • Compile a list of quotes from important people in your industry.
  • Create charts/graphs/infographics to explain how your products/services are being used.
  • Explain a common myth or misconception about your products/services/industry.
  • Give views and opinions on news articles (found via Google Alerts) related to your industry.
  • Interview your most interesting/important customers.
  • Roundup news, updates and responses to your previous content.
  • List resources (articles, videos, books, etc.) that people will find interesting and/or helpful.
  • Answer questions that people ask industry leaders on Twitter/Facebook/Google+.
  • List examples of good/bad practices in your industry.
  • Report on what happens at industry events.
  • Write detailed responses to content written by industry leaders.
  • Transcribe video content and/or make videos of written content.
  • Roundup references and reviews of your products/service made on other sites.
  • Reveal the results of a survey of people in your industry or customers
  • List honest reviews/testimonials of your products/services.
  • Write reviews of products/services that can be used in-conjunction with your own.
  • Provide in-depth replies to comments made in response to your existing content.
  • Respond to complaints about, or poor reviews of, your products/services.
  • Produce stats/charts/graphs to summarize industry trends.
  • Provide images/videos of your products/services in action.
  • Interview a respected person in your industry.
  • Write a summary of a relevant survey, study or whitepaper.
  • Create case studies revealing your customers’ successes.
  • Roundup the best content on a particular topic from the last month/year.
  • Create new and improved versions of content that competitors have on their sites.

Further Reading
Copying Content Puts Your SEO Efforts At Risk

What Makes A Website A High Quality Website?

Using Keywords On Your Website

Backlink Tips & Advice

Citations For Local SEO

mark@seomark.co.uk or Contact Form or LinkedIn